I send out monthly updates with new projects, shit I’m digging on the internets, and the occasional nude pic.
About the project
Royal Dodo is a project I undertook for two reasons. First, to show my capabilities in developing a brand from scratch. And second, to document the creative process. I used this project to leverage a range of freelance writing and design work while I was still in school.
This one was a true labor of love. Royal Dodo is a premium vodka brand. The dodo — traditionally a symbol of obsolescence, clumsiness, and failure — is redefined and the perception of it is elevated to one of luxury, charm and wit. Best served chilled.