gdw-hands-homies-filled-in

Royal Dodo

About the project

Royal Dodo is a project I undertook for two reasons. First, to show my capabilities in developing a brand from scratch. And second, to document the creative process. I used this project to leverage a range of freelance writing and design work while I was still in school.


This one was a true labor of love. Royal Dodo is a premium vodka brand. The dodo — traditionally a symbol of obsolescence, clumsiness, and failure — is redefined and the perception of it is elevated to one of luxury, charm and wit. Best served chilled.

Featured on Deul Brand and New Grids.

Client—

Royal Dodo

Disciplines—

  • Design
  • Direction
  • Writing

Credits—

DESIGN & DIRECTION
Grant Spanier