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Red Bull JAWS

About the project

We invited the world’s top 21 surfers to the raddest surf competition on the planet—at JAWS Beach in Maui, Hawaii. There are 3 days of perfect waves each season at JAWS. The catch: the peak days can only be predicted a week in advance. This complicates things and required us to handle the logistics of travel and communication with the invitees. Our solution involved an indestructible Pelican case, a delightful poem and a customized iTouch. Sweet baby Jeff Rowley even posted a funny unboxing video

Shouts out to SixSpeed for bringing me on to make some magic.

Client—

Red Bull / SixSpeed

Disciplines—

  • Design
  • Writing

Credits—

Copywriting/concepting
Grant Spanier
Design
Eric Gorvin
Build
Kevin Fitzke
Agency
SixSpeed