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The Report Card
About the project
The University of Minnesota had a story to tell. They just didn’t know what it was. They have an amazing program called “Check & Connect” that is designed to help high school students graduate by, quite literally, “checking in” and “connecting” with them. We decided the incredible thing Check & Connect does is alter the trajectory of students—if we fast forward 20 years, many times successful, happy lives, have roots in high school years. Achievement begets achievement. We crafted a story that communicated this idea, without smacking the audience over the head with exposition.